Google has created several, from the minimalist Open Sans, to the playful YouTube Sans, to the ever-so asymmetric Scope One. Other companies that have recently commissioned them include Toyota, Duolingo, Southwest Airlines and CNN. But many people use the terms interchangeably.)īespoke typefaces are an increasingly common corporate flex. (Technically, Goldman Sans is a typeface, while its component forms - Goldman Sans italic, for example - constitute fonts. In early June, Goldman Sachs introduced Goldman Sans, a typeface it describes as “approachable without being whimsical” and “neutral, with a wink.” It’s free for anyone to download, and it would appear to be part of a continuing effort by the bank to seem more digital and open: In recent years, Goldman has relaxed its dress code, collaborated with Apple on a credit card and opened an online consumer bank called Marcus. But how do you let the masses know what it’s like to really be you, the bank, in your everyday functions, processing financial spreadsheets and taking companies public? Sure, you can commission a 10-part documentary series about your company’s history, and your chief executive can moonlight as a D.J. There are so few ways to express yourself when you’re Goldman Sachs.
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